WordPress development
Custom themes, Gutenberg blocks, plugin architecture, and the WordPress REST API.
Thoughtful code. Meaningful experiences.
Ben Dishler.
I build and improve WordPress and WooCommerce experiences, custom plugins, and the technology that supports growing businesses.
01 / ABOUT
Built on experience.
Driven by curiosity.
Senior Web Developer | WordPress & WooCommerce Specialist
Web Developer and Marketing Technology Professional with 20+ years of experience in website development, eCommerce, digital operations, IT support, and marketing. Proven success optimizing WordPress and WooCommerce environments, developing custom functionality and plugins, improving website performance, managing technical projects, and supporting business growth through technology solutions. Expertise includes PHP, JavaScript, WordPress, WooCommerce, SEO, accessibility, IT infrastructure, AI-assisted workflows, and digital marketing.
02 / THE TOOLKIT
Technical Skills.
A practical toolkit for
better digital experiences.
WooCommerce engineering
Storefront experiences, checkout customization, payment integrations, and order workflows.
Frontend development
Fast, responsive interfaces built with semantic HTML, modern CSS, and JavaScript.
Backend & integrations
Practical data models, third-party APIs, and secure server-side business logic.
Performance & accessibility
Core Web Vitals, keyboard-friendly interactions, and inclusive component design.
Development workflow
Version control, repeatable local environments, code reviews, and considered releases.
03 / THE JOURNEY
Professional Experience.
April 2026 - Present
- Lead website development, eCommerce optimization, IT support, and digital marketing initiatives for a B2B hospitality supply company.
- Revamped and stabilized an underperforming WooCommerce website by auditing the platform, removing more than 20 unnecessary plugins, correcting plugin configurations, and eliminating obsolete code snippets.
- Improved website reliability, performance, maintainability, and user experience through strategic WordPress and WooCommerce optimization.
- Developed custom WooCommerce plugins and business-specific functionality using PHP and JavaScript to enhance operational workflows and customer experience.
- Managed WordPress and WooCommerce administration, updates, troubleshooting, security, and ongoing maintenance.
- Enhanced website design, navigation, product presentation, and overall user experience across desktop and mobile devices.
- Created technical reviews, implementation strategies, and project plans for business and technology initiatives.
- Authored high-level technical documentation outlining project objectives, technical solutions, implementation timelines, resource requirements, and budget estimates.
- Configured, deployed, and maintained desktop and laptop systems for company personnel.
- Provided day-to-day IT support for hardware, software, and network-related issues.
- Developed and executed a comprehensive multi-channel marketing strategy including social media and email marketing campaigns.
- Leveraged AI tools to streamline research, content creation, operational planning, and business workflows.
Technologies Used
- WordPress
- WooCommerce
- PHP
- JavaScript
- HTML5
- CSS
- Technical Documentation
- Windows 10/11 Support
- AI Tools
October 2017 - January 2025
- Developed custom DNN themes from scratch using modern HTML, CSS, JavaScript, and responsive design principles.
- Built responsive user interfaces optimized for desktop, tablet, and mobile devices.
- Designed and implemented features, enhancements, and user interface improvements for client websites.
- Successfully supported multiple client projects while working in a fully remote environment.
Technologies Used
- DNN CMS
- HTML5
- CSS
- Bootstrap 3/4
- JavaScript
- Responsive Design
- Team Foundation Version
- Agile
September 2016 – September 2021
- Managed website administration and content publishing within the YourMembership platform.
- Resolved website-related support requests and functionality issues.
- Maintained strong client relationships through responsive support and communication.
Technologies Used
- YourMembership
- Bootstrap 3
October 2009 – May 2017
- Directed all web operations, digital communications, website strategy, and technical initiatives.
- Managed project planning, budgeting, staffing, scheduling, and vendor relationships.
- Oversaw Drupal website administration, maintenance, and enhancement projects.
Technologies Used
- Drupal
- Acquia Cloud
- Git
- HTML
- CSS
- JavaScript
- Email Marketing
- A/B Testing
October 2016 - December 2016
- Built a custom WordPress theme using modern web development standards.
- Collaborated directly with stakeholders on website design and functionality requirements
Technologies Used
- WordPress
- PHP
- JavaScript
- HTML
- CSS
February 2004 - August 2009
- Led three major website redesign projects.
- Managed vendors and technology partners supporting organizational infrastructure.
- Assisted with server administration, workstation deployments, VOIP support, and network troubleshooting.
04 / THE IMPACT
Key Achievements.
Replace these prompts with verified career wins.
- 20+ years of web development, digital operations, and marketing technology experience..
- Extensive experience with WordPress, WooCommerce, DNN, Drupal, and enterprise CMS platforms.
- Developed custom WooCommerce plugins and business-specific PHP and JavaScript solutions.
- Successfully revitalized and stabilized WooCommerce environments through platform auditing and optimization.
- Experienced in web development, IT support, AI-assisted workflows, technical planning, and digital marketing.
- Proven success supporting business growth through technology modernization and process improvements.
05 / THE WORKBENCH
Software I Use.
- Write & build
- VS Code, Visual Studio, terminal, npm
- Local development
- WordPress Studio, local Node environments
- Version & collaborate
- Git, GitHub
- Inspect & refine
- Browser DevTools, Lighthouse, Postman
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